DMED
A taste of culture

DMED celebrates the essence of the Mediterranean diet, connecting the region’s rich culinary traditions with contemporary insights into health and sustainability. Tasked with creating a logo and brand identity for this inaugural event near Paestum, Italy, I drew inspiration from the local heritage and the timeless bond between culture and cuisine. The result is a design that honours tradition while appealing to a modern audience.

Yellow promotional poster for the Mediterranean Diet Expo, held from May 26 to 29, 2022, in Pěstum, Italy, attached to a brick wall with ivy plants around it.
Black minimalist logo on yellow background, composed of abstract lines and shapes forming the letter 'D'.
Ancient Greek ruins of the Temple of Athena in Pesto, with tall columns and a partially preserved pediment against a blue sky.
An aerial view of a divided agricultural landscape featuring a green crop field, a yellow crop field, and a dirt field, separated by a narrow road.

The logo merges historical and agricultural motifs into a unified, circular design. Inspired by the iconic columns of Paestum’s ancient Greek temple and the patterns of farming crops viewed from above, the elements are brought together in a continuous line to form the letter 'D.' This unbroken flow symbolises the Mediterranean diet’s enduring connection to nature, history, and health, creating a visual identity as timeless as the event it represents.

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