Papa Gee's: Halal Tradition, Modern Appeal

Papa Gee’s set out on a mission to become a leading European Halal brand, serving both Muslim and non-Muslim communities with high-quality, ethically sourced meat products. The challenge was clear: craft a brand identity that celebrates tradition while appealing to modern consumers.

The visual language brings together cultures, symbolised through a logo that merges the Arabic letter for "Gee" with a stylised "G" in Latin script. This blend of influences aims to be an inclusive communicator of familiarity and trust, resonating with a diverse audience.