Papa Gee's
Gee, that’s clever!
Papa Gee’s set out on a mission to become a leading European Halal brand, serving communities with high-quality, ethically sourced meat products. The challenge was to craft a brand identity that celebrates Halal tradition while appealing to all modern consumers.
The visual language brings together cultures, symbolised through a logotype that merges the Arabic letter for "Gee" with a stylised "G" in Latin script. Whether you read Arabic or not, the brand mark stays a “Gee.”
This blend of influences aims to be an inclusive communicator of familiarity and trust, resonating with a diverse audience.
