Siguto: Signed, Live, Delivered

Siguto embarked on an ambitious mission to revolutionise fan experiences, offering something truly original: live, personalised signatures from performers and public figures during events. This concept aimed to create authentic, real-time connections, turning fleeting moments into lasting keepsakes. The brand identity needed to capture this innovative and human-centric vision, blending creativity with immediacy.

A person smiling through a hole in a dark, textured surface with a neon glow, the person's face seen through the opening.
The logo of a social media platform called 'Gistu' is displayed with a purple and blue gradient background, and the logo text is upside-down.
Digital illustration of a purple app icon with a stylized 'P' logo, glowing against a dark background with subtle neon lighting.
Color palette with five color swatches labeled Violet, Indigo, Blue, Pink, and Cool White, each with their hex codes.
Digital wireframe logo with the word 'sigutus' and a stylized 'Q' on a dark background with geometric design elements.

The logo centres around the letter 'o,' which doubles as a stylised writing hand, symbolising the live, personal connections that Siguto facilitates. The negative space within the logo evokes the fluidity of a metaball, representing seamless interaction and creativity. Its shape also hints at a comet, tying to themes of connection and stars—metaphors for the extraordinary bond between fans and their icons, and the fleeting but impactful nature of live moments. Combined with a sleek wordmark, the logo perfectly captures Siguto’s innovative and dynamic vision.